masterminds

The webmasters of the world have become absolutely obsessed with obtaining high quality one way links to their websites in order to increase their Google Page Rankings in order to increase their visibility when people search the internet for coffee makers or “coffee makers” or coffee + makers. People are spending so much time begging for back links and reading SEO books like “The Google Secret to the new Google Algorithm” that the average rate of coffee consumption has increased from 3 to 9 cups of coffee per day among webmasters. And this is one perfectly legal way of increasing your website’s visibility. Just write out some baloney like the above nonsense inserting the words “coffee” and “maker” into the text of your homepage and inner pages.

The obsession with obtaining high page rankings has now become a complete mania which has replaced the male obsession with size. This has been fuelled by money and by the Google graphic for PR. The difference between a 3 and a 4 PR looks like the difference between a small one and an average one. Once you get into the 9 area you are now into Wilt the Stilt country. The man scored 100 points in a single game according to ESPN, which has quite a nice sized PR itself. Because of this back link mania, the American Medical Association has now added a new category to the new edition of the Diagnostic and Statistical Manual of Psychiatry DSM IX.

The doctors have categorized every single human emotion into a full blown major mental illness for which they can dole out medication, line their pockets, and make insane bids for keywords like “coffee” and “maker” for their spouse’s home based internet business. The doctors have labeled the happiness and the sadness felt at the poker table computer screen as manic depression. They call having a drink alcoholism. Being afraid that Osama Bin Laden is going to reduce your page ranking overnight from 7 to 0 is called paranoid schizophrenia. The United States of America is preparing to send war planes armed with nuclear weapons to Iran to protect the Page Ranking of the Department of Defense Website. Said Donald Rumsfeld in an interview on “Meet the Press” last Sunday, “No Muslim is going to mess with my page ranking, you can be sure of that Tim.”

Yesterday Osama Bin Laden accused the United States of waging a Crusade against Islam. What could possibly have given him that idea? Four years ago shortly after 911 the President of the United States publicly announced that in retaliation for 911 he was launching a Crusade. Every Muslim man, woman and child knows that the Crusades were a thousand years ago when the Pope marched his Christian Army across Europe massacring every Jew in their way to reclaim the Holy Land until they stood knee deep in Muslim blood in Jerusalem.

Why did the 19 Saudi Arabian Muslim men attack the twin towers on 911? In the Koran Allah aka God of Mount Sinai, aka The Good Doctor who gave the 2 tablets to Moses aka Jesus Christ aka Elohim says, “Make War on the Christians and the Jews. In return I will bring you up to Eternal Paradise with crystal clear springs and 72 virgins and endless French wine with no side effects and extremely high Google Page Rankings with absolutely no need for back links. Everyone will be number 1.” (Koran Sura Chapter 9:29-30, Sura 56, The Event, Mecca in the Sky.)

The 19 Saudi Arabian men who on 911 devastated the most sophisticated armed forces in history including dismembering the Pentagon fully believed to the core of their souls that the moment they hit the twin towers they would wake up in Sky Mecca with their websites number 1 on every search engine in the Universe, which would send their egos soaring along with their bank accounts. This is why they say that truth is stranger than fiction. No author would dare write such baloney because no one would believe it. If you want high web visibility without the need for back links then follow President Bush’s lead. Conquer the middle east oil fields and then pay for it with the proceeds. It’s easier than drinking 9 cups of coffee a day which you made yourself with your new coffee maker.

Karen Fish is a writer currently living in Los Angeles California. The Temple of Love http://www.thetempleoflove.com/ The World Peace Site

Google has extended the penalty notification experiment that was started last year. Google’s Web spam team now works with the Google Site maps team to alert some (but not all) site owners of penalties for their site.(http://www.google.com/webmasters/Site maps/login)

What is the penalty notification experiment?

In September 2005, Google started to send email messages to some webmasters who used spam elements on their web sites. Google has now extended this program to users of Google Site maps.

If you verify your site in Google Site maps and then are penalized by the Google web spam team for hidden text on your pages, then Google may explicitly confirm a penalty and offer you a re-inclusion request specifically for that site.

Does Google inform all webmasters about spam elements on their sites?

Google does not inform all webmasters when it detect spam elements on a web site:

"If the web spam team detects a webmaster that is creating dozens or hundreds of sites with doorway pages followed by a sneaky redirect, there’s no reason that we’d want the webmaster to realize that we’d caught those pages.

So Google clearly should not contact every site that is penalized–it would tip off web masters that they’d been caught, and then the web masters would start over and try to be sneakier next time."

What does this mean to your web site and your Google rankings?

Even if you did not want to do it, there might be some elements that Google considers as spam. Google is still testing this program so its likely that you will not be informed about the problem.

If you have spam elements on your pages, Google will down rank your site, or they will even ban your complete site from their index.

For that reason, you should make sure that your web site does not contain spam elements. You can find a list of 9 elements that search engines consider as spam on this page.

Using spam elements on your web site will get your web site banned from Google sooner or later. Focus on ethical search engine optimization methods such as optimizing your web page contents and getting good inbound links.

Rich Carter is the Owner of http://www.themasteraffiliate.com and is an expert affiliate marketer and consultant. Find out how to optimize your webpages for the search engines with this tool

Google launched Google Finance this week. Competitors yawned. Bloggers scratched their heads. And finally, Wall Street analysts grinned.

While Google Finance offers such features as stock charts tagged with news events, an Ajax interface, and, of course, impressive search capabilities, Yahoo, MSN, AOL and others have been producing financial-news-and-data services for nearly a decade.

"We've faced one competitor after another over the years," Peggy White, Yahoo Finance General Manager, told internetnews.com. "We've been doing this for 10 years. We do it very well."

White has reason to be confident; Nielsen//NetRatings lists Yahoo as the top online financial news and information destination for February 2006.

Besides, Yahoo is more than just a search engine and financial-news-and-data service. It's a portal, said White.

"We are really focused on creating an experience that keeps [users] not just engaged with Yahoo Finance, but other parts of Yahoo, too."

But after the launch of GoogleTalk, Gmail and, now, Google Finance, many Web watchers think Google is intent on both emulating Yahoo and cutting into its rival market share by becoming a portal itself.

"Finance areas are a staple of portals, one of the first features they all introduced to help attract and keep searchers," Danny Sullivan, editor in chief of "Search Engine Watch," wrote on his site.

"This move definitely gives Google another portal feature to notch on its belt buckle -- and a feature that may help keep searchers sticking with it."

But White isn't worried about a Google portal. She uses a metric called engagement to measure the amount of time users spend on what pages, and her numbers say Yahoo is way ahead of the competition.

"Our users spend more than double the time with us than any other financial space."

Numbers like that make it seem like Google isn't even in this portal competition. And according to Google, it's not.

"We actually don't track how long a user stays on our site," Katie Jacobs Stanton, Google Finance product manager, told internetnews.com. "We want to be a switchboard."

But John Battelle wrote on his Searchblog that Google is getting into publishing whether or not it wants to admit it.

"I love John Batelle. I think he's awesome," Stanton said, "but we don't create any of our content. What we've done is crawled and extracted data from the Web and then we link off to those sites to send users to a place that goes really deep."

So is Google trying to become or portal or not? With Gmail, users visit Google like a portal. With GoogleTalk, Google talks like a portal. And now, with Google Finance, Google users will use Google like a portal.

Analyst Bruce Temkin of Forrester Research doesn't care. He just thinks creating Google Finance makes good money sense for the company.

"I think it's a good first move for them," he told internetnews.com.

According to Temkin, Google users -- the kind who may or may not be using a portal when they use Google -- are what he would call "target investors, the group that investment firms would pay the most to advertise to."

Last Temkin checked, Google's main business was advertising.

"They have a rich core of target users," Temkin said. "It makes sense to take advantage of that."

If, that is, Google is in this whole thing for the money, portal or not.

"We don't build our products because we're like 'Oh we could make a lot of money doing that," Stanton said of her company.

And her company reported $6.5 billion in 2005 revenue, according to Google Finance, and $1.73 billion in gross profit, according to Yahoo Finance.

After months of speculation, Internet giant Google released a beta version of Google Calendar.

The free Web-based event planner is another step in Google's pursuit of Microsoft's domination of productivity applications. It also begins the entry of the Internet powerhouse into social-networking.

Integrated with Gmail, the calendar service gives users the ability to easily create, share and discuss multiple calendars and events.

They can create calendars for work, home and play. Events are either entered into the calendar or Gmail will find mention of an event and automatically add the date to your calendar. To find an event, a new search-bar has been added to the e-mail service.

Because each event has its own Web address, sharing calendars with co-workers or friends is painless. Google applies most of the web promotion by many industry experts.

Google's goal was to make the service "drop-dead simple," said Carl Sjogreen, product manager for Google Calendar. "We heard from our users about their frustration with the current tools," explained.

Google wanted to breathe life into the calendar concept through sharing and simplicity, Sjogreen said.

Along with synchronization with Outlook, a goal is enabling users to tag events to share with the world. In addition to e-mail, users can use Apple's iCal standard and the RSS format to exchange calendars.

Vamsi Sistla, a Forrester Research analyst, thinks Google Calendar is just the latest in its "arsenal" against Microsoft.

But Microsoft, which plans to announce an upgrade of Outlook later this year, won't sit still. The company will likely adapt features found in Google Calendar to the software giant's desktop enterprise application, Sistla said.

"Microsoft and RIM will get their ducks in a row," he said.

Still, an audience exists for Google Calendar, Sistla said. Google could offer its calendar application as part of a bundle for low-end computers or phones aimed at teens, which is where the social-networking aspect comes into play.

The same people attracted to the community nature of Myspace.com will be drawn to Google Calendar, said Sistla.

But for the enterprise user, Google gets no cigar, he added. If Google Calendar is integrated with more than Gmail, there could be greater chance of success.

"If they integrate their calendar application into Google Finance, where people who are tracking the stock market would like to save the earnings, splits and other market-related information, that would be highly useful in building up their user base," Sistla said.

Google competitor Yahoo also has a calendar site. In 2005 Yahoo acquired upcoming.com, a Web-based social event tracker.

 

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